Totality Golf Training App
Client
Totality Golf
Year
2018
Scope of Work
Art Direction | Website Design
Location
Chicago
As part of a series of freelance projects in Summer 2018, I partnered with a client to design a mobile application aimed at helping golfers improve their swing technique. The app integrates swing recording, analysis, and personalized training features to provide a comprehensive coaching experience.
Opportunity
Golfers often struggle to track and improve their swing technique without expensive equipment or in-person coaching. The client saw an opportunity to fill this gap with a mobile app that allows users to: 1) Record and save golf swings, 2) Analyze swing mechanics, and 3) Access personalized training content. The challenge was to design an intuitive experience that could cater to both amateur and seasoned golfers, all while making technical feedback accessible and actionable.
What I did
- User Research & Requirements Gathering – Conducted competitive analysis and stakeholder interviews to understand user needs and key features.
- Information Architecture – Designed a clear and simple navigation system to help users move seamlessly between recording, analysis, and training.
- Interaction & Visual Design – Created wireframes and high-fidelity mockups that guided the app’s structure and look/feel.
- User Flow Design – Developed intuitive flows for swing recording, analysis, and training plan creation.
- Prototyping & Handoff – Delivered clickable prototypes and production-ready design specs for development.
- Progress Tracker Design – Designed a user profile system to help users monitor improvement over time.
The final design delivered a cohesive, user-friendly golf training experience. With easy access to swing recordings, detailed analysis, and tailored training plans, the app empowered users to take ownership of their development. Because this project belongs to my client, please contact me directly for more details or walkthroughs of the design work.